Whether you want to raise your brand’s awareness or boost sales, Snapchat marketing is an excellent and innovative way to make it happen. Snapchat has a massive audience with 406 million active daily users. Over the years, Snapchat has gained much attention and given marketers the opportunity to create some of the most memorable ads on its platform. If you’re looking to leverage this power, our services for social media marketing in Lahore can help you connect with Snapchat’s large audience.
One of the best things about Snapchat is that it has a highly engaging audience. Users on the Snapchat platform pay the most attention and interact with great interest in ads. It’s an ideal option for targeting younger audiences. You can build creative Snapchat campaigns to be highly effective in reaching users. In this blog, we will learn about the four best and most creative Snapchat campaigns.
- Depop on Snapchat
Depop is a sustainable clothing brand admired by environmentally conscious consumers. The brand has been the center of focus during the rise of second-hand clothing on the internet landscape. Depop selected Snapchat digital marketing as its marketing strategy. Its aim was building brand awareness, growing its audience as well as encouraging ‘Snap Installers’ (ad click-throughs or engagements). The company partnered with a creative agency. They collaborated and created story-based ads and targeted specific audience segments. The ad campaign targeted people aged 18 to 34 in the USA. UK, and Australia. Their dynamic video ads punched through the key brand USPs with a combination of sound bytes and striking visual elements. With the right ad spend, taking advantage of audience insights, and having a consistent approach, Depop got a good ROI (return on investment.)
The reason Depop achieved the best Snapchat marketing is that it took the time to make an effort to understand its targeted audience. By reflecting its brand values and developing dynamic content with visuals suited to its audience, Depop sparked needed engagement.
This smart ad campaign helped Depop earn a 91% and 48% higher LTV (Lifetime value) in the UK and USA markets. Deppo achieved the status of one of Snapchat’s most high-performing campaigns.
- Tinder “Single Not Sorry” Campaign
As a dating app, Tinder is known for its creative marketing campaigns. Tinder created an ad campaign ‘Single Not Sorry’ on Snapchat. The brand created four highly cohesive story-based ads in the form of Snapchat commercials that cleverly targeted its audience. Snapchat advertising campaign worked really well because Tinder utilized Snapchat to highlight its commitment to empowering singles and picked a young and ambitious Generation Z audience. Tinder utilized the power of storytelling and created a mini-series of ads that were meaningful as well as engaging. This helped
build audience trust and shine a light on the Tinder app’s key USPs (unique selling point/proposition) in the process. This creative and well-planned approach of Tender helped it with successful Snapchat promotions.
- L’Oreal Mascara Spotlight Campaign
In the year 2021, L’Oreal Paris decided to utilize Snapchat marketing ideas. The brand went to Snapchat for its Paris Mascara marketing. They engaged with their audience to broaden their appeal. The campaign had a mix of branded non-skip commercials to highlight the product’s USPs (unique selling point/proposition). It also utilized its visual brand assets as well as tone of voice. The campaign achieved impressive results. The reason why the campaign worked is that they had a very targeted approach to their Snapchat advertising strategies. By creating non-skip ads related to a younger audience and appealing to beauty-conscious Generation Z via their brand messaging, L’Oreal drove impressive engagement.
In their campaign, the brand has a mix of audio production and aspirational values. As a result, L’Oreal earned a significant rise in new buyers as well as an 81%+ improvement in ROAS (Return on Ad Spend).
- Disney 100-Year Milestone Campaign
The world-renowned entertainment brand Disney created a marketing strategy of Snapchat for delivering an ad campaign about an immersive exhibition featuring AR-driven installations and experiences. Disney collaborated with Snapchat to make this happen.
For further increase its brand awareness, The brand created a series of storytelling ads. This gathered the attention of Disney fans who were passionate about Guardians of the Galaxy and the cast of Elemental. By taking advantage of Snapchat’s AR advertising capabilities and creativity, Disney was able to give a great experience to its audiences. It was one of the most innovative social media campaigns. Even though there is no publicly available data about the internal metrics of the campaign, it is clear that the campaign was a huge success for Disney. It helped Dinsey gain even more reach and engagement with the target audiences. It was one of Snapchat advertising’s masterpieces.
Need Help With Your Creative Snapchat Campaigns?
If you are into business and want Snapchat marketing services, Hiline Digital is here to assist you. We have an expert team of Snapchat marketers who can make your campaign a success. No matter what industry you are from, we are fully capable of creating ads for you that boost your brand and benefit your growth in the long run. We have a proven track record of successful Snapchat promotions that deliver results and attract your targeted audiences. Whether your goal is to sell, promote, or just grow your following, we can create strategies tailored to your needs. Hiline, with expertise in social media marketing in Lahore, stands as an industry leader in the world of digital marketing and always puts customer satisfaction above everything.
